Many publications are moving from print to digital format, placing a significant amount of information online for users to sift through and try to make sense of. However, despite the rise of powerful search engines such as Google, online information is not always readily accessible. This is particularly true of technical and scientific data that are often restricted to subscription-based journals and esoteric publications that aren’t listed on page one of Google’s search results.
Likewise, finding correct and relevant information takes time, a luxury that many companies and businesses do not have. For example, a law firm may wish to provide its readers with an article documenting traffic accident statistics state-to-state but not have the time to research every state. Alternately, a debt consolidation company may wish to know about the most common sources of unsecured debt so that it can offer services tailored to those debts. The solution to such dilemmas has been to hire freelance Internet researchers who are adept at finding online information on such different topics.
Internet research is much more complicated than simply looking up answers on Wikipedia (which is NOT recommended, by the way). You will be sifting through some esoteric journals and textbooks, assuming that the business has paid subscriptions to them. You will be perusing the websites of government and national organizations. You will be looking at business earnings reports and cash flow statements. You may also need to contact scientists, statisticians and professors directly in order to obtain the most relevant information for your assignment. The bottom line here is that, for every claim made, you will need to back it up with hard data and references; no educated guesses are allowed.
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